Industry Insights
The True Cost of Fast Fashion and How to Buy Better Clothes for the Same Money
Cheap clothes are not cheap per wear. Cost-per-wear, fabric literacy and a few brand categories change the maths without changing the budget.
Cheap clothes are not cheap per wear. Cost-per-wear, fabric literacy and a few brand categories change the maths without changing the budget.
Fashion retail marks down in waves: 30%, then 50%, then 70%. Knowing the cadence lets you decide between the size you want and the price you want.
Clothing is returned at three to four times the rate of other categories, almost always for fit. Measuring once and reading reviews properly fixes most of it.